We live in a digital age where the attention span of consumers are diminishing by the moment. You have 8 seconds to keep your website visitors interest, which is less than the attention span of a goldfish (eek). No pressure! If your current website includes these elements, you are in a good position to capture their attention. Here a four questions that need to be answered within 8 seconds.

Marketing and advertising strategies no longer affect the average consumer. Consumers are finding it more difficult by the day to trust companies. What should businesses do to improve that?

A common misconception of branding is that it is solely a logo or slogan. Though these elements play an integral part, branding goes beyond this. Branding is the entire experience you offer to your audience. It ranges from your culture, your website, business cards, social posts and more. Every interaction influences your brand.

A friend tends to trust a recommendation from a person they know, than to blindly engage with a company.